Welcome to the Healthy Family Project online media center where you will find our latest press releases, press kit and downloadable images. Join Healthy Family Project in our quest to promote the benefits of healthy eating while supporting worthy causes for children.

Press Releases

PUBLIX PRODUCE FOR KIDS CAMPAIGN SUPPORTS LOCAL FEEDING AMERICA® MEMBER FOOD BANKS WITH 700,000 MEALS

LAKELAND, FL – June28, 2021 – The bi-annual Publix Produce for Kids cause-marketing campaign wrapped on June16 with 12 produce partners providing 700,000 meals* to the 32 Feeding America member food banks in the Publix market area. Newly designed campaign signage positioned near produce partners in more than 1,200 Publix stores featured QR codes leading shoppers to a downloadable eCookbook full of recipe inspiration, details on each partner and a new section touting the sustainable practices of campaign partners. Produce for Kids is celebrating 19 years working with Publix and its produce suppliers to implement the cause-marketing campaign which has raised more than $3.4 million for local families in need.

HARPS FOOD STORES KICKS OFF “PRODUCE FOR KIDS FRIDAYS” FOR 2021 IN-STORE CAMPAIGN

ORLANDO, Fla., May 4, 2021 – In celebration of its 5th Produce for Kids in-store cause marketing campaign, Harps Food Stores kicked off “Produce for Kids Fridays” last week, the first of many at Harps through the end of August. In addition to in-store signage featuring healthy, easy meal inspiration for families, the produce teams will be serving as campaign ambassadors at Harps stores wearing Fruits & Veggies & Giving Back T-shirts every Friday while giving out $1 produce bucks coupons to families so they can try new fruits and vegetables. The goal of the weekly celebration is to build awareness with shoppers and offer them incentives to make healthier choices by adding more fresh produce to their cart.

HEALTHY FAMILY PROJECT SHARES 2020 IMPACT AND POSITIVE OUTLOOK FOR 2021

ORLANDO, Fla., Jan. 6, 2021 – Healthy Family Project wrapped 2020 raising $210,780 through cause marketing programs focused on living a healthy lifestyle and inching ever further passed the $7 million raised milestone. Organizations benefiting from funds raised include Feeding America®, United Fresh Start Foundation and Our Military Kids. In addition to total funds raised, other 2020 successes include reaching more than 20 million families with healthy lifestyle resources through website, social media and alternate communications; executing 20 live online cooking classes;in-store signage in 3,160 grocery stores across the U.S.; and the Healthy Family Project podcast, which covers everything from meal prep to mental health, surpassing 21,000 unique downloads.

PRODUCE FOR KIDS ANNOUNCES EXPANSION PLANS WITH HEALTHY FAMILY PROJECT

ORLANDO, Fla., Sept. 24, 2020 – In an effort to expand its mission to create a healthier generation, Produce for Kids®’ consumer-facing brand is changing to Healthy Family Project. The organization is dedicated to continuing to deliver the resources its audience seeks and extend its effectiveness for current and new partners as it moves into the healthy lifestyle space. The Produce for Kids brand will remain focused within grocery retail, aligning with produce companies to execute in-store campaigns throughout the year. In addition to Produce for Kids, brands under the Healthy Family Project umbrella include; Food Rx, Power Your Lunchbox and Mission for Nutrition

ROUSES MARKETS’ PRODUCE PARTNERS SUPPORTING LOCAL FEEDING AMERICA® MEMBER FOOD BANKS THROUGH PRODUCE FOR KIDS

Thibodaux, LA – Sept. 9, 2020 – Rouses Markets has joined the Produce for Kids® family aligned with 10 produce partners in an effort to educate shoppers on the benefits of healthy eating while supporting local Feeding America® member food banks including Feeding the Gulf Coast, Greater Baton Rouge Food Bank, and Second Harvest Food Bank of Greater New Orleans and Acadiana.

POWER YOUR LUNCHBOX ENCOURAGES HEALTHY LUNCHES WHEREVER FAMILIES ARE LEARNING AND WORKING THIS SCHOOL YEAR

ORLANDO, Fla. – Aug. 3, 2020 – Power Your Lunchbox launched today to help families set up a routine for nutritious lunches no matter where they are enjoying them this school year – at school or at home. The program, now in its seventh year, has reworked its typical back-to-school messaging and content, developed new lunchbox inspiration and pulled together resources around distance learning and mental health to better serve families. This year, the program’s health-conscious brand partners have committed to a donation of $14,000 to United Fresh Start Foundation to increase access to fresh produce for children and families. Since 2014, Power Your Lunchbox has raised more than $150,000 to benefit charities that support families.


Download Images