How We Give Back
To date, Healthy Family Project has raised $7 million for Feeding America and other charities that support children and families. All of our programs have a cause marketing element. Our grocery retail campaigns directly impact the communities in which the shopper resides.
We are currently supporting Feeding America’s COVID-19 Response Fund through Stock the Food Pantries. 1 in 2 children and 1 in 3 adults will face hunger this year. Learn more about how you can get involved.
Cause marketing is a great way to make an impact and elevate your brand.
Cause marketing is at the root of what we do. We work closely with Feeding America and other non-profit organizations to donate to key regions where funding is most needed. When you work with us, we donate a portion of our fees to a cause.
What is Cause Marketing?
Cause marketing is a corporate responsibility in which a company’s promotional campaign has the dual purpose of increasing profitability while bettering society.
How Is A Cause Marketing Initiative Different From A Stand Alone Donation?
Through marketing efforts, a cause marketing program lets the customer know that a company is socially responsible and interested in the same causes as their customer.
Why Cause Marketing?
Today’s shopper has a desire to make the world a better place. They are looking to give back through their actions and purchases.
What’s An Added Value To A Cause Marketing Campaign?
Marketing and public relations efforts typically come from both the charity and the company’s marketing teams adding authenticity to the messaging.