At Healthy Family Project, we believe healthy choices should feel doable, and doing good should be part of the equation.

Since 2002, we’ve been creating easy, fun and inspiring content that helps families feel confident making healthier choices together. From recipes and videos to podcasts, educational resources and real-life tips, everything we create starts with the needs of today’s families.

And we keep it real. The recipes you find on Healthy Family Project are tested in our own kitchens and reviewed by registered dietitians before making their way to your family’s table.

Healthy Families. Healthy Communities.

Giving back has been at the heart of Healthy Family Project from the very beginning.

Through partnerships with grocery retailers and better-for-you food and produce brands, a portion of our marketing fees is donated to organizations making a difference in the communities we serve.

Over the years, we’ve worked closely with Feeding America and other charitable organizations to help provide meals, resources and support to families facing food insecurity.

Since 2002, Healthy Family Project has raised more than $8 million to support families and communities.

It All Started With Produce for Kids

Healthy Family Project began with a simple idea: What if brands could work together to help families eat more fresh produce while giving back to their local communities?

That vision came from founder John Shuman, president of Shuman Farms, who saw the collective impact that produce brands and grocery retailers could make when they rallied around a shared cause.

Produce for Kids was born, bringing healthy-eating inspiration into grocery stores while raising funds for local charities.

More than two decades later, that original idea has grown into Healthy Family Project, reaching families far beyond the grocery aisle while staying true to the mission that started it all.

Where You’ll Find Us Today

You’ll still find the Produce for Kids logo in grocery stores across the country, where our retail partners and participating brands come together to support healthier families and stronger communities.

You’ll also find Healthy Family Project sharing recipes, resources and inspiration through our digital channels and signature campaigns, including Produce for Kids, Back to School with Healthy Family Project, Mission for Nutrition and Food Rx, along with the Healthy Family Project Podcast.

No matter where you find us, our goal remains the same:

Make healthy choices easier for families while using our work to make a difference along the way.