Every year, Lowes Foods and Healthy Family Project team up to remind us that the holidays aren’t just about gift lists and dinner plans. They’re about connection and compassion. The Season of Sharing campaign turns something as simple as a grocery run into a chance to be part of something bigger.

This season, your favorite Lowes Foods store will showcase special signage throughout the aisles. Each time you support a featured partner, you are helping local families through community food banks. It’s proof that small choices can add up to incredible results.

Think of it as a ripple effect that starts right in your cart. You might grab a bag of salad mix or a can of soup for your own dinner, but that same choice helps someone else have dinner too.

Patrick Eisinger, Produce Category Manager at Lowes Foods, said it best:

“The Season of Sharing campaign provides a fantastic platform to showcase our sponsors’ fresh produce across every channel, print, online, and in-store. We’re especially proud of the opportunity to give back in a meaningful way during the holiday season.”

That pride shows up in every part of the store. From the produce section to the pantry shelves, you’ll find better-for-you options that help support both your health and your community.

The Brands That Make It Happen

This campaign is powered by brands that care about doing good as much as they care about good food. These are companies that believe in feeding families well, supporting wellness, and strengthening the communities they serve.

This year’s lineup includes Chobani®, Campbell’s Soup Company, Crispy Green, Fresh Express®, Generous Brands, HORMEL®, Litehouse®, GT’s Living Foods, Little Potato Co., McCormick®, Nasoya®, NY Apple Association, Natural Delights®, Serenity Kids®, Shuman Farms, Health-Ade, So Good So You, Southmill Champs, Sunkist, Sunset®, Teddie All-Natural Peanut Butter, Uncle Matt’s Organics, Wholly Guacamole, POM Wonderful, Wonderful Halos, and SellEthics.

From fresh citrus and crisp salad greens to nourishing soups and wholesome snacks, these brands represent what it means to eat well and give back. Each product featured in the campaign helps create real change for families who need a little extra support this holiday season.

How to Get Involved

You don’t have to sign up for anything or make a separate donation to get involved. Support your favorite Lowes Foods between November 5 and December 16, and look for the Season of Sharing tags throughout the store. 

This is the kind of giving that fits into real life. You’re already buying groceries for your family, and now those same groceries can help another family have a warm meal too. That’s what makes the Season of Sharing so special.

And it’s contagious. Once people understand how simple it is to make an impact, they want to join in. Friends tell friends. Families tell neighbors. Before long, a single act of kindness in the produce aisle turns into hundreds of thousands of meals shared across North Carolina.

So the next time you’re picking up salad greens, oranges, or soup mix for your dinner, remember that your choices are creating something bigger than one meal. They’re helping someone else sit down to their own dinner table with a little less worry.

Why It Matters

The holidays are supposed to be a time of comfort, joy, and full plates—but for many families, it’s a season filled with stress and uncertainty. Food insecurity affects more households than most of us realize, and it often hits hardest during the colder months when budgets stretch thin.

Through campaigns like Season of Sharing, Lowes Foods and Healthy Family Project are helping close that gap and ensure families have access to nutritious, high-quality food. For parents trying to make ends meet, a stocked pantry isn’t just about ingredients, it’s about stability and hope.

When you choose these participating brands, you’re helping make that possible. You’re giving more than meals. You’re giving relief to parents, strength to communities, and a moment of comfort to families who need it most.

And let’s be honest, it feels good to know your groceries are doing double duty. The dinner you’re making tonight just helped someone else make theirs too.

A Season Worth Sharing

The best part of this campaign is how it reminds us that food is more than something we eat. It’s how we connect. It’s how we care for each other. It’s how we show love.

Lowes Foods has always been a store rooted in community, and the Season of Sharing campaign brings that spirit to life in the best possible way. Whether you’re stocking up for a big holiday meal or just running in for the week’s essentials, every item with that tag helps turn an ordinary grocery trip into an act of kindness.

So this year, as you plan your holiday menus and fill your cart, take a moment to notice those tags. Choose a few of the participating brands. Tell your kids what you’re doing and why it matters. It’s a small action that teaches a big lesson, how a community can come together to make sure no one goes hungry.

Because this season isn’t just about what’s on the table. It’s about making sure there’s something on everyone’s table.

From the Healthy Family Project Team

At Healthy Family Project, we believe families thrive when they have access to fresh, nutritious food and the support of a caring community. The Season of Sharing campaign is one of the many ways we bring that belief to life, connecting shoppers, brands, and retailers who share our mission to do good and eat good.

Together with partners like Lowes Foods, we’re helping families across the country fuel better habits and give back with every purchase. Because healthy meals shouldn’t be a privilege. They should be a promise.

If you’d like to discover more ways to get involved or find simple, healthy recipes your family will love, visit healthyfamilyproject.com and join us in continuing to make every meal mean more.