At Healthy Family Project, everything we do comes back to one simple goal: helping families live healthier lives.

And sometimes, that starts in the most ordinary place… the produce aisle.

If you’ve been shopping at Publix Super Markets lately, you may have noticed signs throughout the store that read:

“Shopping for Good. Together We Give Back.”

That message is at the heart of the Healthy Family Project’s Publix Produce for Kids campaign, a program designed to turn everyday grocery trips into something much bigger.

What Is the Healthy Family Project’s Publix Produce for Kids Campaign?

The Healthy Family Project’s Publix Produce for Kids campaign brings together a group of trusted produce brands, all working toward a shared mission: making fresh, healthy food more accessible for families.

When shoppers choose participating campaign products at Publix, they help support programs that provide meals to families in need through local Feeding America Food Banks and support nutrition education.. 

It’s a simple idea with a powerful outcome.

No extra steps. No added cost.

Just everyday shopping… making a real difference.

Together, We’re Helping Provide Over 1 Million Meals

Through this year’s campaign, we’re proud to share that more than 1,050,000 meals will be provided to families through 35 Feeding America Food Banks in the Publix shopping area. 

This impact is made possible through the collective effort of our brand partners, Publix, and shoppers who choose fresh foods every day.

It’s a reminder that small, consistent choices, like adding fruits and vegetables to your cart, can create meaningful change.

How Shoppers Can Support the Campaign

Supporting the campaign is simple:

  • Look for participating produce brands at Publix
  • Add fresh fruits and vegetables to your cart
  • Choose partner products when available
  • Share the campaign with friends and family

Every purchase helps contribute to the larger mission.

Powered by Purpose-Driven Partners

This campaign wouldn’t be possible without the support of our incredible partners.

Throughout the produce department, shoppers will find participating brands they already know and trust, from fresh berries and bananas to salad kits, avocados, tomatoes, and more.

Brands like Driscoll’s, Chiquita, Fresh Express®, SUNSET®, Pure Flavor, and the California Avocado Commission help bring convenience and freshness to everyday meals. Others, including Shuman Farms, Mucci Farms, Divine Flavor, and Ayco Farms, support families with versatile ingredients that make home cooking easier.

From citrus and tropical fruit from Perricone Farms and Coast Tropical to pantry staples like walnuts from the California Walnut Board, these products naturally fit into how families already shop and eat.

Additional partners including Vegpro International, Rainier Fruit Company, CMI Orchards, Bay Food Brokerage, The Wonderful Company, GT’s Living Foods, and Passion Growers all play a role in bringing this campaign to life.

Together, these brands are helping turn everyday purchases into meaningful support for families in need.

Bringing the Campaign to Life In-Store

One of the most powerful parts of this campaign is seeing it come to life in-store.

Throughout Publix locations, shoppers will find signs in the produce department highlighting the message behind the campaign. It’s designed to feel natural within the shopping experience, sitting alongside the same fresh items families are already purchasing.

From quick weeknight staples to lunchbox favorites, the campaign shows up right where decisions are being made.

It’s not about changing how families shop. It’s about adding purpose to what they’re already doing.

Why This Work Matters

For many families, putting healthy meals on the table is a priority.

But access to fresh, nutritious food isn’t always guaranteed.

Through campaigns like Publix Produce for Kids, we’re able to help bridge that gap by providing meals, supporting nutrition education, and creating opportunities for families to build healthier habits.

It’s about more than just food.

It’s about supporting families in a way that is practical, sustainable, and rooted in everyday life.

Small Choices Add Up

At Healthy Family Project, we believe that creating a healthier generation starts with small, consistent actions.

The Publix Produce for Kids campaign is proof of that.

Because when families across make everyday choices with intention, it leads to something bigger.

More than 1,050,000 meals bigger.

And that’s the kind of impact we can all feel good about.