Media Center
Welcome to the Healthy Family Project online media center where you will find our latest press releases, press kit and downloadable images. Join Healthy Family Project in our quest to promote the benefits of healthy eating while supporting worthy causes for children.
Healthy Family Project Celebrates 9 Years of Partnership with Associated Wholesale Grocers Through 2025 Produce for Kids Campaign
Campaign launches in AWG Springfield and Gulf Coast divisions, delivering 170,000 meals to local Feeding America food banks
Reidsville, GA – April 11, 2025 – Healthy Family Project is proud to kick off its 2025 Produce for Kids campaign in Associated Wholesale Grocers (AWG) Springfield and Gulf Coast divisions, marking a milestone nine-year partnership dedicated to promoting healthier families and supporting communities in need.
Through this year’s campaign, participating produce partners are coming together to make a powerful impact by collectively donating 170,000 meals to local Feeding America® food banks. Shoppers will see in-store signage featuring QR codes that lead to Healthy Family Project’s library of registered dietitian-approved recipes, helping families make easy, nutritious choices.
“Over the past 15 years, our partnership with AWG has inspired healthier eating habits while also helping fight hunger at the local level,” said Trish James, Vice President of Healthy Family Project. “This campaign is about community, and we’re incredibly grateful to our produce partners and retail teams who help bring it all to life.”
Lowes Foods Partners with Healthy Family Project for 2024 “Season of Sharing” Campaign
Celebrating Health-Conscious Brands & Supporting Local Communities with 600,000 Meals
Reidsville, GA – December 3, 2024 – This Giving Tuesday, Healthy Family Project and Lowes Foods are announcing the launch of the 2024 A Season of Sharing campaign, helping to provide an incredible 600,000* meals to Second Harvest of Northwest North Carolina and Golden Harvest Food Bank., both greatly affected by Hurricanes Helene and Milton. The initiative brings together 23 health-conscious brands, marking the second year of this impactful partnership that emphasizes giving back to the community while promoting healthier food choices.
Shoppers at over 85 Lowes Foods locations will find Season of Sharing signage throughout the store, featuring popular health-focused brands and QR codes that lead to a free bilingual digital cookbook with healthy holiday recipes and nutrition tips. The campaign, which kicked off November 6 and will run through December 17, offers inspiration for festive meals that align with the theme of wellness and giving back.
“It’s truly heartwarming to see the impact our Season of Sharing campaign continues to have,” said Patrick Eisinger, Produce Category Manager at Lowes Foods. “By integrating health-conscious brands from every department in the store, we’re making it easier than ever for our guests to contribute to their community while also enjoying healthier options. We’re excited to help provide 600,000* meals to local Feeding America food banks this year!”
Publix and Healthy Family Project Help Serve Up 825,000 Meals to Food Banks This Fall
Seasonal Produce for Kids Cause-Marketing Effort Brings Together Record 17 Produce Vendors for Nutritious Impact
Reidsville, GA – Nov. 20, 2024 – Healthy Family Project’s annual Fall Produce for Kids cause marketing campaign with Publix took place September 26 through November 4 in the produce departments of all Publix stores. Seventeen produce companies provided 825,000 meals* to the 37 Feeding America® partner food banks in the Publix market area. This is the campaign’s 22nd year and has raised more than $4.1 million for causes that support families and children in the communities in which Publix operates. The campaign has also helped to provide more than 15 million meals to Feeding America partner food banks.
During the six-week campaign, more than 1,300 Publix stores displayed signs near participating produce vendors, inviting shoppers to explore a free, bilingual digital cookbook. Each sign featured a QR code linking to the cookbook packed with seasonal recipe inspiration, a section introducing the Publix dietitian team, and nutrition tips.
Healthy Family Project’s 10th Back-to-School Campaign Is A Recipe for Success
Partner Brands and Extensive Resources Make Nutritious Eating Easier for Families
Reidsville, GA – Aug. 9, 2024 – Healthy Family Project launched its 10th annual Back-to-School campaign this week to simplify nutritious eating for families, focusing on produce-centric meal ideas and practical tips for busy households. Since 2014, this campaign has impacted countless families heading back to school and has donated more than $208,000 to charities that impact families and increase produce consumption in schools.
Healthy Family Project’s fresh approach to back-to-school will have families prepped and ready to return to school this year. The omnichannel campaign will exclusively fill Healthy Family Project’s social media, email newsletter, and website content from August 5 through September 15.
A key aspect of this campaign is its collaboration with like-minded brands dedicated to increasing produce consumption among the next generation. These partners include Bee Sweet Citrus®, Consalo Family Farms, Shuman Farms RealSweet® Onions, JAZZ™ apples, Nature Fresh Farms, and YoQuiero! Brands.
Coborn’s, Cashwise, and Marketplace Foods Kick Off Produce for Kids Campaign to Support Local Boys & Girls Clubs
Cause marketing campaign highlighting easy summer produce-centric recipes and inspiration
Orlando, FL – July 22, 2024 – Healthy Family Project is partnering with Coborn’s Inc. for a summer Produce for Kids cause marketing campaign in Coborn’s, Cashwise, and Marketplace Foods stores. The healthy eating-focused campaign will provide $6,000 to local Boys & Girls Clubs.
Produce partners including Dole Fresh Vegetables Inc., Envy™apple, Kids Choice Watermelon, Samsons Grapes, Shuman Farms RealSweet® Onions, and Tasteful Selections are featured in stores through August 16. In-store signs showcase a QR code leading shoppers to a free digital cookbook.
Healthy Family Project’s 22nd Publix Produce for Kids Campaign Providing 600,000 Meals
Produce companies making an impact for families in Publix communities
Reidsville, GA – May 31, 2024 – The Healthy Family Project’s 22nd bi-annual Publix Produce for Kids cause marketing campaign is underway through June 26. This year,12 produce companies are donating 600,000 meals* to 35 Feeding America® network food banks within Publix’s market area. Over the past 22 years, this campaign has raised more than $4 million to support causes that benefit families and children in Publix communities and helped to provide over 14 million meals to local Feeding America area food banks.
Colorful recipe-centric signs are currently positioned in 1,300 Publix stores near participating produce vendors. The sign’s QR codes lead shoppers to a free digital cookbook with recipe inspiration, and nutrition tips. In addition, products featured in the campaign are highlighted in weekly ads throughout the campaign.
“At Publix, our goal is to make a positive difference in the communities we serve,” said Dwaine Stevens, Publix Director of Community Relations. “The Healthy Family Project’s Produce for Kids campaign fits perfectly with this mission, and we are excited to partner again this year.”
Aimee Smith Joins Healthy Family Project as Director of Partnerships and Account Development
Reidsville, GA (May 6, 2024) – Healthy Family Project is thrilled to announce the appointment of Aimee Smith as the Director of Partnerships and Account Development. Aimee brings over a decade of experience in the agriculture industry and a wealth of business development, strategic partnerships, and project management knowledge to her new role.
As Director of Partnerships and Account Development, Aimee will oversee Healthy Family Project brand partner relations, retailer partnerships, and lead the top-level strategy and execution of various campaigns throughout the year. She will report directly to Trish James, Vice President Healthy Family Project.
Celebrating Giving: Healthy Family Project Recognizes 2023 Donations at Southern Exposure
Cause marketing programs have raised nearly $8 million since 2002
TAMPA, FL (March 12, 2024) – The annual Healthy Family Project thank you reception at the Southeast Produce Council’s Southern Exposure saw more than 200 produce industry professionals celebrating the ongoing impact of Healthy Family Project’s cause marketing programs. Cause marketing retail and digital campaigns in 2023 raised $277k for Feeding America® food banks, Our Military Kids, Foundation for Fresh Produce, and Boys and Girls Club of America.
John Shuman, President of Shuman Farms and founder of Healthy Family Project, reflected on the year, stating, “This reception marks over two decades of philanthropy. With continued support from our partners, we remain committed to delivering unparalleled cause marketing programs, positively influencing millions of families towards healthier eating habits while contributing to charitable causes nationwide.”
