At Healthy Family Project, we bring together a dynamic team of experienced professionals passionate about the intersection of food, wellness, storytelling, and community impact. With decades of combined expertise in communications, cause marketing, retail partnerships, and consumer engagement, we develop strategic campaigns that inspire healthier lifestyles and strengthen communities nationwide.

What sets our team apart is the real-life perspective behind the work we do. From busy families and community involvement to everyday wellness challenges and celebrations, we understand the audiences we serve because we live alongside them. That authenticity helps shape meaningful partnerships, relatable storytelling, and impactful programs that truly connect with today’s consumers.

Connect with our team to learn more about our programs, partnerships, and how we can work together.

Amanda Keefer | Vice President

Amanda has more than 20 years of experience in communications, community relations, reputation management, strategic partnerships, and cause marketing. Throughout her career, she has led national campaigns connecting brands, retailers, nonprofit organizations, and families through impactful health and wellness initiatives. As Vice President of Healthy Family Project, Amanda leads a talented team focused on creating purpose-driven programs and partnerships that inspire healthier lifestyles while giving back to communities nationwide. Outside of work, she can often be found on the tennis court, at the dance studio, caring for her ever-growing collection of plant babies, or spending time with her family.

Aimee Smith | Director of Partnerships & Account Development

Aimee has over a decade of experience in the agriculture industry and a wealth of knowledge in business development and partnerships. As a mom of two she can be found regularly working on the next gardening or nutrition project at her children’s school. Aimee has had a lifelong passion for agriculture and is now the wife of an avocado and citrus farmer. Her spare time is packed full of hobbies including playing the piano, running, cycling, word search puzzles, and practicing yoga.

Tracy Shaw | Partnership Manager

Tracy is mom to two busy teenagers that are now getting more involved in the kitchen and taking an interest in healthy foods. She has been a part of the Healthy Family Project family for over 7 years. Tracy now oversees all partnership management for Healthy Family Project’s retail and digital campaigns.  She has a passion for helping others, supporting farmers, and healthy cooking. You can also find her at FoodWineSunshine.com

Rebecca Waxman | Digital Strategist

Rebecca got her start in digital marketing and social media 8 years ago and has since worked with a wide range of businesses to help optimize and manage their platforms. She enjoys creating social media strategies based on learnings from analytics that continue to yield results on the ever changing platforms. When she is not liking your posts, you can find Rebecca sitting in the sunshine (with SPF and a wide brim hat) with a large iced coffee in one hand and a book in the other or trying the newest restaurant in Philadelphia.

Andrea Wiggins | Creative Content Manager

Andrea has had a focus on creating award-winning content, account management, and partner success for over 10 years.  She strives in creating lasting partnerships, and loves being a part of an organization that gives back. With a love for healthy cooking and snacking Healthy Family Project is a perfect fit. Andrea is the mom of two wonderful boys and an energetic girl that thankfully love to try new things! Camping, photography, and three busy kids keeps life exciting.

Chef Julie Lopez, RD | Food Rx Host

Julie is a registered dietitian, chef, and author of julieharringtonrd.com, passionate about helping people gain confidence in the kitchen and create nourishing meals through approachable nutrition and culinary education. A former retail dietitian, Julie combines her expertise in food, cooking, and wellness through recipe development, nutrition communications, and media work. She is also the author of The Healing Soup Cookbook, featuring hearty recipes designed to support health and immunity. Julie lends her culinary and nutrition expertise to Healthy Family Project recipes with her dietitian stamp of approval and can be found each month hosting the Food Rx series, sharing practical insights on food as medicine.