b"What is cause marketing?Cause marketing is a corporate responsibility in which a company's promotionalcampaign has the dual purpose of increasing profitability while bettering society. How is cause marketing initiative different from a stand-alone donation?Through marketing efforts, a cause marketing program lets the customer knowthat a company is socially responsible and interested in the same causes as theircustomers.Why cause marketing?Today's shopper has a desire to make the world a better place. They are looking togive back through their actions and purchases. What is an added value to a cause marketing campaign?Marketing and public relations efforts typically come from both the charity and thecompany's marketing teams adding authenticity to the messaging. Who We ReachMore than Families looking for new & inspiring ways to$7.5M incorporate more healthful items into theirlivesraised and Socially-conscious shoppers making an16M meals impact with their purchasedonated Shoppers seeking relevant & usefulinformation & a share-worthy experiencesince New parents increasing their spend on2002 healthful productsRegistered dietitians & school nutritiondirectors on the front lines of families'healthy eating journeys"